What is Fast Fashion?

Fast fashion is a term used to describe the production of cheap, trendy clothing made quickly and sold to consumers. This type of clothing is often characterised by low-quality materials and poor labour practices that prioritise cost reduction over sustainability and ethical labour. 

What is Sustainable Fashion?

Sustainable fashion is an approach to fashion that prioritises sustainability and ethical practices in clothing production. This includes things like eco-friendly and recycled clothing materials, the support of fair labour and waste and carbon reduction as much as possible.

Three Key Differences between Fast and Sustainable Fashion

• Materials: Fast fashion is often made with cheap, synthetic materials that are not biodegradable and contribute to high levels of pollution and waste. On the other hand, sustainable fashion is often made from recycled or eco-friendly materials - such as organic cotton, recycled polyester, and natural fibres from hemp and bamboo.

• Water use: The process of producing clothing can be water intensive, and fast fashion is associated with high water use due to the rapid production of larger quantities of clothes. Sustainable fashion, on the other hand, may prioritise water conservation and use more sustainable water use practices. For example, some brands use waterless dying processes or closed-loop systems that recycle water.

• Carbon emissions - Clothing production can generate an enormous amount of greenhouse gas emissions, and fast fashion is often associated with high carbon emissions due to the large quantities of clothing produced and transported. Sustainable fashion, on the other hand, often prioritises reducing carbon through the use of renewable energy. 

Here at XWASTED, we are committed to reducing our carbon footprint as much as possible. One of the ways we do that is by planting up to 11 trees with every purchase. You can take a quick peek at our forest here.